Writing for a targeted audience is a critical step in copywriting as it helps them relate better to what you have to offer. So the challenge arises when you need content written for an Asian audience. It is no secret that English isn’t a first language for many Asian countries so do the same rules still apply?
Interestingly the concepts are actually similar with a little twist as you’ll read below.
Writing Your Introductory Paragraph
Take a quick look at any of your website’s pages and read your first paragraph, do you feel like listening to yourself after that quick 5 seconds?
One common writing mistake many online writers make is to put very little emphasis on the 1st paragraph often forgetting that this paragraph might be the only paragraph your readers will read.
So how should you go ahead?
Set Your Content Outline First
Writing is similar to any other activity you embark on and if you want to be successful in your task, you must first be prepared for it shouldn’t you?
It sounds so simple yet 7 out of 10 writers neglect this critical step only to find themselves with writer’s block in the middle of their work.
For example with this article you are reading right now, I just took about half a minute to jot down the 5 main topics I have to cover and from there the content will naturally fill itself up.
So began by noting down your main topics for your web content, which brings us to the next point.
Decide On Your Content’s Purpose
This second point and the first are very interchangeable as depending on your preference; you might want to decide on the key purpose of your content before creating the outline.
Understand your audience well because even with an Asian audience their goals will differ greatly. Think about this, if you’re writing something for a Chinese audience, would your content be written in the same manner for an Indian audience?
Your article’s key purpose should be decided from the start. Decide on your main focus and you’ll be amazed at how everything seems to fall in place especially with a proven internet blueprint.
Selecting Your Content Layout Or Structure
Some might call this a template but essentially you are looking at the basic structure which you want your content to form after.
Some marketers might also make use of a common marketing term ‘AIDA’ or Attention, Interest, Desire and Action.
Having this structure kept in mind or at least on your notepad will keep you focus because you know what should be covered under each area and your writing will be over before you know it.
Making Use Of Content Writing Strategies
As you get better and better at writing in record time, you might want to start exploring certain more advanced techniques which many writers and copy writers use online.
Below is a short list of some of the many tricks or secrets these writers have up their sleeves to engage their readers even more:
- Inverted Pyramid Writing Style
- Content Checklist
- Content Resources
- Content Writing Templates
- Powerful Headlines
- And Much More
The list goes on and on with many different techniques web writers use to make their writing process easier and to create their online presence.
Review, Revise and Edit Your Work
The first time you write anything, allow yourself to build the momentum by ignoring any grammatical errors or sentence structuring.
Leave all that till after you have written your content, let it set for a day before you revise it because your end results will be very different by following this simple step. Follow some of these best practices for article revision and keep working on creating an informative article.
Remember that practice makes perfect.
Every writer has their own strategies and challenges, I’m interested to hear more about your own writing experience in the comment area below.
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